The line, which includes more than 100 sets of lehenga, sarees, anarkalis and sharara, is ready to hit the market within the next 4-6 months and will be the company’s main focus area for future product expansion. Indya Luxe will retail through the Indya website, major international markets and EBO.
Indian fashion house, High Street Essentials (HSE), the parent company behind womenswear brands Faballey and Indya, has raised 40 crore from Stride Ventures. The fashion house also announced Indya’s foray into the haute couture category, with a new line, Indya Luxe. The luxury range includes suits suitable for occasions and festivals.
Along with the construction of Indya Luxe, the new capital will be used to expand the company’s offline operations. Building on positive consumer sentiment after the third wave, HSE plans to double its offline presence by adding 30 more EBOs – a mix of company-owned stores and franchisees – and 100 stores at major stores within 12 to 18 months. This year will also mark the company’s offline expansion into the international market with its first physical store in Malaysia.
Speaking of investments, Shivani Poddar and Tanvi Malik, co-founders, HSE “We appreciate the trust and confidence that Stride Ventures has shown in us and are excited about building the company with their support,” said. The investment has come at the right time as we embark on the next step of success with expanding our main portfolio and expanding our offline and online presence to further strengthen our position as Leading women’s fashion and lifestyle retailer. ”
Apoorva Sharma, partner, Stride Ventures added, “We are thrilled to support High Street Essentials as they bring a wave of change in women’s fashion and apparel. HSE through its bold, comprehensive and fashionable brands as well as strong marketing strategy has been very successful in creating a unique market identity. We are delighted to be partnering with the company and look forward to envisioning their growth journey as they enter the premium clothing segment with Indya Luxe. ”
The HSE brands, FabAlley and Indya, currently retail through websites and apps, horizontal marketplaces and large format chains such as Lifestyle, Shoppers Stop, plus more than 30 exclusive brand stores across the country. country. The company has also expanded its global reach by partnering with international markets such as Namshi, Amazon US and Zalora. With a widespread domestic and international D2C arrival and a strong return to offline after the pandemic, the fashion house is now seeing an even split of revenue from the two channels.
Fiber2 fashion news desk (HO)
