Hero Moto enters power with Vida

JAIPUR: led by Pawan Munjal Hero Moto finally entered the electric vehicle market, almost a year after old and new competitors entered the market. The country’s largest two-wheeler seller has launched two scooters under the specially built vehicle Vida brand name with an entry price of Rs 1.45 lakh (at the showroom in Delhi).
With products, the company will confront green competitors such as Ola Palace (powered by SoftBank Japan), Okinawa, Bounce and Hero Electric, in addition to Ather, where Hero Moto is also the largest financial investor.
Aside from the entry-level Vida V1 Plus, which has a top speed of 80 km/h and a single charge run of 143 km, the other scooter with a larger battery is the V1 Pro which has a range of 165 km and is priced at Rs. 1.59 thousand.
The scooters have been developed by the R&D team at Hero Moto and its design center in Germany, and will be followed by other products, said Munjal, President and CEO of the company. Some will be more affordable and popular, said Munjal, the company’s president and CEO.


“We’re starting with a premium product, but that doesn’t mean we’ll never have a more affordable product. For sure, we will have a product in the future,” he said, adding that the products are also targeted at the Asian, European and Latin American markets.
Vida, which will house all of the group’s sustainable products, including those developed in partnership with Taiwan’s Gogoro and US-based Zero Motorcycles, will launch from three cities start – Delhi, Bangalore and Jaipur – then its footprint will expand to eight more cities.
Munjal, who is locked in a legal dispute with his nephew Naveen Munjal Regarding the use of the Hero brand for its green products, the company said it will initially introduce products through company-owned experience centers in three cities, although there are also plans to retail them at select Hero resellers through specially crafted cases.
The battery on the scooter, which has shipping starting the second week of December, is removable and can be charged at home, in addition to a dedicated charging network the company is setting up. Munjal says the company is also looking at network sharing with Ather.
The company, which now faces stiff competition in its traditional petroleum products business, said it plans to provide subsidized financing to electricity buyers, in addition to its planned purchase of electricity. return at 70% of the purchase value for a period of 16 to 18 months. of vehicle ownership.


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