Gucci regains top spot on Lyst Index’s hottest brands list for Q2 2022
Searches for Gucci spiked 286% in the 48 hours after its collection with Adidas was released in June, with the Adidas x Gucci Gazelle sneakers taking second place on the list of hottest products. for women.
In the second quarter (Q2) of this year, Gucci almost regained the number one position in the list of the hottest brands of the Lyst Index after 9 months of Balenciaga topping the chart. Together, the two Kering-owned fashion houses currently contribute 21% of the total Lyst Index heat scores generated by the top 20 brands. The Lyst Index was launched in 2017.
The statistics show that the culture of cooperation is still thriving; and dropping the right remix could create a key brand moment and fuel brand heat for both parties involved, UK-based Lyst said on its website.
Jean Paul Gaultier x Lotta Volkova’s ‘naked’ dress pays homage to Jean-Paul Gaultier’s iconic trompe l’oeil SS96 collection, sparking excitement for a new generation of shoppers Young luxury wants to buy a piece of the history of the brand. Searches for ‘naked’ fashion models featuring l’oeil trompe body prints increased 430% compared to the second quarter.
Brands and shoppers have embraced the return of international travel and fun destination dressing. While some question the ethics of flying thousands of miles in a few minutes of runway action, a ‘fantastic’ fashion show venue warrants a spectacle and even plenty of opportunities. more content creation for invitees, Lyst noted.
Dolce and Gabbana climbed seven places to re-enter the Lyst Index, with brand searches soaring 114% following the Kourtney Kardashian-Travis Barker wedding in Portofino.
Sixth place holder Dior hosted a fiesta-inspired yacht show in Seville. Jacquemus steps up to 20th place after performing the all-white FW22 catwalk against the salt mountain of Arles.
Undoubtedly, inspired by fashion’s community of jet design creators, shoppers are investing in summer couture pieces, from silk shorts by Casablanca to Miu Miu’s colorful bucket hat and Loewe’s iraca palm bag.
Diesel rose six places to take ninth place on the list of hottest brands, with the Diesel 1DR bag being the hottest women’s product in the world in the second quarter.
Searches for small shoulder bags increased 59% in the quarter. Parachute pants, another trend of the ’00s, are also having a resurgence with over a billion views on TikTok.
Jaded London’s $90 tech pants embody this trend, taking fifth place on the list of hottest products for the quarter.
Fiber2 Fashion News Desk (DS)