- Tesla competitor Synthetic engine told CNBC it is pausing advertising on the platform as it evaluates Twitter under Musk.
- Musk takes over Twitter on Thursday and several companies Advertisement on the platform is reported to be vigilant.
- GM is a major competitor of Tesla in tram and plans to stop selling gas-powered cars by 2025.
At least one major company pulled advertising from Twitter after Elon Musk took over on Friday.
Tesla’s competitor, General Motors told CNBC it is pausing advertising on the platform as it evaluates Twitter under Musk’s new leadership.
“We are interacting with Twitter to understand how the platform will work under their new ownership. As a normal business process with a significant change in the media platform, we have paused advertising. our paid reporting. Our customer care interactions on Twitter will continue,” the company said in a statement to CNBC.
GM could not be reached immediately for comment by Insider.
Musk, who is also the CEO of Tesla, was officially handed over the keys at Twitter on Thursday after months of legal battles with the company.
He has vowed to limit the censorship that he claims occurs on Twitter’s platform, but some companies that advertise on the platform are said to be wary.
An executive at global advertising firm GroupM told the Wall Street Journal that big advertisers will pause spending on Twitter if former president Donald Trump is allowed to return to the platform.
Musk tweeted a message to advertisers on Thursday, assuring them that Twitter “cannot become a free-for-all hell where anything can be said without consequences.”
GM was one of the first major companies to publicly say that it has paused its ads on Twitter.
The automaker is a competitor to Tesla in the electric vehicle space and has a plan to go out of its way get rid of cars powered by technology in 2035.