Fashion

Germany’s Puma Launches Super Reverse Black Station Experience at NYFW



German sports company Puma has revealed its first metaverse website experience, called Black Station, featuring an exclusive NFT of limited edition redeemable sneakers, as part of its ‘Futrograde’ program ‘ during New York Fashion Week. Black Station was envisioned as an interactive and immersive place to experience the future of the franchise.

Like a blank and ever-evolving 3D canvas, Black Station will become a dynamic destination to visit, connecting consumers with various Web 3.0 activities emerging throughout the coming year and beyond. , the company said in a media release.

German sports company Puma has revealed its first metaverse website experience, called Black Station, featuring an exclusive NFT of limited edition redeemable sneakers, as part of its ‘Futrograde’ program ‘ during New York Fashion Week. Black Station was envisioned as an interactive and immersive place to experience the future of the franchise.

“Twenty years ago, Black Station was Puma’s home for some of our most innovative designs in fashion,” Adam Petrick, Brand Manager of Puma. “Given the boundaries we’re pushing from a digital and product design standpoint, we see fit to bring Black Station back as a new portal for digital exploration of fashion, sporting performance, classic heritage and innovation.”

The experience begins with visitors entering a hyper-realistic digital lobby space with three separate gates. The first two portals, accessible starting today, will reveal the never-before-seen exclusive Nitro NFRNO and Nitro Fastroid sneakers linked to Puma’s recent NFT Nitropass mint.

Nitropass minters can receive two NFTs — one NFT tied to physical products and one unlocking a custom experience linked to their chosen shoe. After the Futrograde show, minters can claim their actual sneakers by burning their NFT-claimed product. This marks uncharted territory for the brand in the Web 3.0 space, establishing the first Puma-owned NFT, linking digital design with real-life physical products for consumers. .

For digital product design, Puma encourages their in-house designers to push creative boundaries to envision what a 3D digital sneaker might look like. “Our team of designers took great freedom when envisioning these shoe styles. We told them the sky was the limit. As a result, we were able to tap into their creativity without does not encounter the limitations and limitations typical of our shoe manufacturing process”. Heiko Desens, global creative director and head of innovation. “As impressive as the actual designs are, we’ve actually been able to work with the development to bring these stunning designs to life.”

These sneakers reinterpret the iconic features of Puma through bold, innovative designs. Fastroid takes a performance tech silhouette to the extreme with exaggerated volumes of Nitro foam in gradient high impact colors. With the ambition to guide ‘sport is art’, NFRNO appears like a hybrid collision between past and future, inspired by cryptic archival styles to arrive at a multi-molded structure. section, the statement added.

Black Station’s third gate will act as an entrance to the digital NYFW supermarket fashion show. Visitors will be immersed in an abstracted interactive space with point cloud-style effects. They will walk through a digital adaptation of the show, where visitors can interact with the collection’s works.

The Black Station super model, developed by innovative venture company FTR, has been built with Unreal Engine 5 to produce cutting-edge graphics.

David Stamatis, creative executive and partner at FTRexplains, “We’re dedicated to bringing great creative ideas to life through rich experience, technology and community. This project, and our partner in Puma, has given us the freedom to do so. decision and trust to push the unknown and test how these creative ingredients can be brought together to innovate in product, fashion and brand storytelling. The truly immersive experience has opened up huge opportunities for future brands.”

Fiber2 Fashion News Desk (KD)



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