Gap maximizes opportunities in Europe through omnichannel growth
This news follows previously announced agreements with Next Plc in the UK and Ireland and with Hermione People and Brands in France to operate the company-run business and develop Gap with the entire its potential in those markets.
In August, US retail company Gap announced two significant European launches including the move of the UK e-commerce business to the Next Total Platform and an e-commerce website. independent in France, driving growth in the region and taking the opportunity to amplify the brand’s reach to bring modern American style around the world.
In the UK, customers will have access to Gap’s full range of iconic products with the added benefit of NEXT’s robust performance and excellent customer service options, including Includes comprehensive click and collect service, free returns at 450 NEXT stores in the UK, next day home delivery for £4.50 and free next day delivery to stores NEXT or Gap row. The launch of the new website is the second phase of a joint venture between the two companies, following the opening of the first Gap-branded in-store store at NEXT’s largest West End store on London’s Oxford Street in October. Three. Additionally, Gap announced that five Gap-branded in-store stores will open in locations across the UK by the end of 2022.
In France, Hermione People and Brands is now providing omnichannel services to customers in the marketplace with the launch of their e-commerce channel, the independent Gap website launched for the first time in France. Customers can now shop on Gap-France.fr and in more than 20 stores nationwide.
“We are deeply committed to our customers in Europe and know that there is a huge potential market for our brand,” said Adrienne Gernand, executive director of international, global and wholesale licensing at Gap Inc. “The growth we are unleashing through local partnerships with market leading retailers like Next Plc and Hermione People and Brands allows us to not only connect with new customers and customers present, but also provide them with personalized service-oriented experiences. Diversifying our business through growth and channel optimization is key to effectively meeting our customers’ needs and building and maintaining their loyalty. ”
Gap Partners for Strategic Amplification focuses on partnering with the best companies who are experts in their space to drive market, category and channel diversification, accelerating growth and reach new and existing customers. The launch of these new channels in key European markets led by regional experts allows the brand to deliver a more personalized customer experience through powerful omnichannel platforms, localized and differentiated product assortment as well as enhanced service and convenience.
Fiber2 fashion news desk (RR)