NEW DELHI: The 2022 FIFA World Cup final between Argentina and France, which took place at Lusail Stadium in Qatar on Sunday, saw 32 million people in India log into the JioCinema app to watch the match. The month-long tournament saw Argentina’s first win since 1986.
Jio Cinema, a leading streaming service owned by Viacom18, a subsidiary of TV18, says digital viewership has surpassed TV numbers for the first time for a major global sporting event. bridge. The company said about 40 billion minutes of watch time was counted on Sports18 channel and OTT platform.
“The tournament has become the most watched global sporting event on digital, which India does not participate in. This demonstrates the power of digital and the preference that viewers and fans have shown to watch their favorite events, which will now see Paris Saint-Germain teammates and the winner of the Grand Prix. FIFA World Cup Golden Shoe Kylian Mbappe and FIFA World Cup Golden Ball winner Lionel Messi join forces in Ligue1,” said Viacom18 Sports CEO Anil Jayaraj.
The company says it has about 50 brands in categories such as e-commerce, banking, financial services, automotive, fashion, hospitality and financial technology advertised on television and tech. number.
Overall, over 110 million viewers watched their football content on digital media, making India one of the markets with the highest digital viewership for the Fifa World Cup.
According to official Fifa figures, in 2018, a total of 3.572 billion viewers – more than half of the global population aged 4 and over – watched the official broadcast of the entire world cup. The federation later said that the final between France and Croatia drew a total of 1.12 billion global viewers, including 884.37 million viewers watching linear television coverage and 231.82 million others just watch digitally and stay out of the house.
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