Felicity Northwest Millinery Has A New AR Feature And You Need To Try It

Northeast Felicitya mill from Melbourne just launched a new AR feature on Instagram page to help people who don’t necessarily need to try on a hat before buying or just want option.

Augmented reality (AR) isn’t necessarily new to the fashion sector, but there aren’t many factories offering it and certainly not in Australia. Felicity is the only mill in Australia to offer access to AR filter technology as a fashion tool, made possible through funding provided by Creative Victoria, the creative industry’s leading government agency. .

So how does it work? Just open Instagram and click on the three stars, below Felicity’s profile. Then you click the ‘Try it’ button and you just swipe through the options, as if you were applying a filter. Watch:

New AR feature of Felicity Northwest Millinery
New AR feature of Felicity Northwest Millinery

Check out a collection of Felicity’s work below, it’s truly something special!


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