Elsa Hosk Helsa’s new fashion brand will sell out in October

Since she was a child growing up in Stockholm, Elsa Hosk Loved the clothes, so much so that she convinced her mother to teach her how to sew so she could sew them herself. At the time, she said there were a lot of things she couldn’t find or couldn’t afford, so instead of shopping, she made the clothes she wanted. So when the supermodel launched her first ready-to-wear brand Helsa this week, it wasn’t her first foray into design — it was just the first time she did it in such a way. professionally.

She said: “I’ve had the idea of ​​a brand for a long time but actually doing it has always been behind and my modeling career has always been at the forefront.” Hosk’s Line Advanced basic knowledgeincluding skirt and jacket utility sets, leather jackets and trousers as well as poplin button down pants and pants, available on virtual shelves at Revolve and FWRD on Tuesday and almost immediately began to sell out. We are not surprised. After all, who doesn’t want to wear what is essentially Hosk’s deserted island wardrobe?

“The first collection was inspired by the essentials bag I would carry on the islands in the summer,” Hosk told Who What Wear. “You know when you just pack one of your favorite bags? Items you know you look good on, go with everything, are made of great and durable materials, and can be worn up and down. For any occasion? It’s the first Helsa Collection.” For her first debut, she drew inspiration from the natural landscapes of Scandinavia — from coarse sandy beaches to sunsets. Its brilliant kiss. No wonder people love it so much.

Scroll down to purchase the first Helsa collection before it disappears.

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