Elon Musk says Twitter Blue is pausing relaunch, wants ‘high credibility about stopping impersonation’

Twitter’s new owner, Elon Musk, said on Monday the social media company is pausing the relaunch of its blue check subscription service, a delay from the expected timeline. his original to bring the service back to the platform. “Stop relaunching Blue Verified until there is a high degree of certainty about stopping impersonation,” Musk said in a tweet.

“Probably will use different color checks for organizations rather than individuals.”

The coveted blue checkmark was previously reserved for verified accounts of politicians, celebrities, journalists, and other public figures.

But a subscription option, open to anyone willing to pay, was rolled out earlier this month to help. Twitter increase revenue like musk fight to keep advertisers.

Twitter has suspended its recently announced $8 (approximately Rs 650) green check registration service due to the mushrooming of fake accounts and says Twitter’s sought-after green check registration service will be relaunched on November 29.

Last week, Musk tweeted that with the new release, changing someone’s verified name will void the blue check until their name is confirmed by Twitter to meet the platform’s terms of service. foundation.

Musk also tweeted that Twitter added 1.6 million users in the past week, “another all-time high.”

Advertisers on Twitter, including major companies like General Motors, Mondelez International and Volkswagen AG, have paused advertising on the platform as they grapple with their new boss.

Hundreds of Twitter employees were also reportedly laid off last week, following Musk’s Thursday deadline that employees must sign up for “high-intensity hours” or leave.

Musk has previously stated that Twitter users who engage in impersonation without explicitly specifying it as a “parody” account will be permanently suspended without warning. Several fake brand accounts, including those of Nintendo and BP, have been suspended.

© Thomson Reuters 2022

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