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Don’t expect a Volkswagen pickup in the US anytime soon

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There there have been rumors about Volkswagen selling a pickup in the US temporarily, because if you’re an automaker and you look at the US market, it seems that even the pickup truck’s weakest attempt could satisfy Americans’ insatiable demand for pickups. Well, you might be thinking, anyway, because ask Nissan how the Titan sale is going. It is perhaps also Volkswagen’s fear of not supplying a pickup to the US market, in that not selling a pickup may be better than selling a mediocre pickup that sells slowly.

Reading between the lines, that’s what I surmised at least from comments made by VW executives this week in Los Angeles, who were there to watch an auto show. auto news were thereas well, along with a “small group of journalists” chatting with Thomas Schäfer, a global executive at Volkswagen, about a potential VW pickup truck based on the platform being developed for Reconnaissance. Schäfer gave a number of practical talks.

“At the moment, our focus on the product line does not include it,” Schäfer, who started his new job three months ago, told a small group of journalists at a panel discussion. circle outside in front of the Los Angeles Auto Show. “We have a clear squad for the second half of this decade. Again, in the US market, if you don’t play in a certain segment, then you have to stay in a certain market share area. But the question of [VW’s new Rugged SUV platform] not our priority at the moment.”

car news also quotes Pablo Di Si, the boss of VW in North America, who sounds like someone who is actively begging the company to sell a pickup truck here.

Di Si, VW’s head of Latin America before taking over North America on September 1, spoke affectionately of the Tarok, the Latin American-developed compact monolithic pickup truck on display. at the 2019 New York auto show. The budget-friendly concept took advantage of VW’s global platform strategy to essentially use the parts bin to build a Tiguan-sized all-wheel-drive pickup. with a fully convertible bed suitable for Brazilian surfers to bring their boards, Di Si explains.

“That’s my baby,” Di Si told Automotive News. In early meetings with VW dealers in the US, he said, Tarok emerged as a possibility for the market. “Up to us. I care for VW, and we have a huge and amazing SUV portfolio,” he said. “No pickups here — yet. But time will tell. I think we have knowledge. I think segmentation is relevant. And we’re going to play the game and see where that takes us.”

The people in Wolfsburg who actually make these decisions probably find all of this very endearing, although Di Si has also prepared a convenient excuse for the next time he needs to explain it to him. boss why are VW sales in the US falling. He would say that we could actually use a truck to make a sale here, and everyone would give a formal nod. The same goes for VW dealers, they’ll say they can definitely use pickups to sell, and people will ignore them, because they’re dealers. Does the U.S. trucking public really want a VW pickup? We’ll find out one day, many years from now. Or we won’t!


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