Sports

Cricket Smriti Mandhana signed by Herbalife Nutrition India as Sponsored Sportsperson


Herbalife Nutrition India Private Limited is partnering with international female cricketer, Smriti Mandhana as a ‘nutrition sponsor’. The company says it has about 150 sponsored teams and athletes around the world.

Mandhana, the company says, has had an incredible journey, taking the cricket world by storm with her batting performances. Currently, she is the vice-captain of the Indian women’s national cricket team.

Mandhana’s performance on the field made her the first Indian female cricketer to be recognized as the ICC ODI Female Cricket Player of the Year in 2018. That same year, she won the Rachael Heyhoe Award. Flint, a feat she repeated in 2021. cricket career, she won BCCI’s MA Chidambaram Trophy for best female cricketer in 2013-14. She is also the only Indian tennis player named in the ICC Women’s Team of the Year 2016. She was also honored with the Arjuna Award in 2019.

Ajay Khanna, senior vice president and MD of Herbalife Nutrition India, said: “We are delighted about our partnership with Smriti Mandhana and our shared belief in the importance of good nutrition and Her active lifestyle makes her the perfect partner for our brand. As we have done with many other athletes, we look forward to working with her to support her sporting ambitions and advance her mission to help people live their best lives.”

Mandhana said, “I am honored to work with them. I’m excited to join the family of athletes associated with a brand committed to helping athletes of all levels reach their best potential through good nutrition. I believe that nutrition is integral to good health and performance in any sport, and I look forward to encouraging people to live a healthy life.”

She is the fifth Indian athlete and the second cricketer to join the company that includes Virat Kohli, Mary Kom, Lakshya Sen and Manika Batra. The size of the Indian sports industry is estimated to have surpassed $9,500 crore by 2021, according to a report. GroupM ESP, the entertainment, e-sports and sports division of GroupM India says this in its report, ‘Sporting Nation in The Making’, which takes into account sponsorship spending, player endorsements and media spending on sports properties.

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