The Clarks have also set up a virtual store in the Cicaverse that allows players to receive new virtual shoes with customizations to boost their gameplay and make their avatar stand out from the crowd.
British footwear company Clarks has announced it’s joining the supermarket with Cicaverse, an immersive gaming experience developed in partnership with online gaming platform Roblox and metaverse development studio Melon. Cicaverse celebrates the brand’s unisex trainer style – Cica. Clarks is hosting a virtual sports tournament on the platform.
“Step inside Clarks Stadium and prepare for the sports tournament of a lifetime! It’s time to compete with your friends and see who can get the highest score – from showing off your best BMX tricks and breakout skills to racing to the Parkour finish line,” said Clarks. on its website.
The Cicaverse features athletes such as UK parkour champion Robbie Griffith, British disruptor B-Girl Terra and BMX athlete Connor Stitt.
Players who master the hardcore games in the Cicaverse will also have a chance to win a virtual accessory from the Cicastore, in real life, the company said.
Fiber2 Fashion News Desk (KD)
