British fashion house Burberry launches AR function for Lola bag

UK-based luxury brand Burberry has partnered with 3D and augmented reality (AR) company Vertebrae to produce new Lola bag AR assets, allowing customers to order bag models signatures at scale in their environment.

Users can scan their surroundings with their smartphone to create a 3D bag that they can position in various live situations – whether on a table next to other personal items to understand the size of products or their populations simulating the in-store experience.

The AR viewer also allows customers to explore the details and craftsmanship of the bag before purchasing. With a 360-degree view of the entire product, features – such as the inner pockets – can be explored virtually by opening the bag and exploring the inside.

UK-based luxury brand, Burberry, recently partnered with 3D and augmented reality (AR) company, Vertebrae, to produce new AR products of Lola bags, allowing customers to Set model of signature bag almost real. in their environment. Users can scan their surroundings with a smartphone to create a 3D bag.

Vertebrae, a Snap company, allows many variations of the bag to come to life. Vertebrae uses its 3D capture systems, from optical measurement to laser scanning, to create virtual copies of products with the same level of quality as physical items.

Lola AR Viewer will be available on 60 Lola product pages worldwide. To use this tool, users can search for Lola bags on the brand’s page.

Burberry has previously experimented with technologies like AR to personalize luxury experiences. To celebrate the launch of its outerwear campaign in October 2021, Burberry has launched a series of pop-ups that allow customers to immerse themselves in the campaign by scanning a QR code that unlocks an exclusive Instagram AR filter. .

More recently, Burberry launched an immersive experience inspired by the brand’s spring/summer 2022 collection at its flagship store on Rodeo Drive, Beverly Hills. As part of the store takeover, the building’s exterior facade is covered in a kaleidoscope of abstract prints, animated through an Instagram filter.

Fiber2 fashion news desk (HO)

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