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BMW boss defends XM styling: ‘I want to argue’

BMW car has made more than a few eyebrows with its recent designs, and that’s completely on purpose. Company boss Oliver Zipse argues that a car with a controversial look is better than one that leaves viewers indifferent and he is committed to continuing to push the envelope.

“If you want to change the design, any future steps that are considered new are automatically controversial. There is no such thing as forward-looking design without controversy,” he explained in a statement. interview with Australian publication CarSales.

Zipse cited cars designed under Chris Bangle in the 2000s as an example: the E65-generation 7 Series and the E9X-generation 3 Series left no one indifferent, and the turn-turning styling finally elevated it. buyer perception. He’s also popular XM (pictured), a recently launched SUV developed by BMW’s USA assignment. Styling cues like the giant kidney grille and giant taillights have sparked a lot of debate, but Zipse notes that the overall response has been positive. “There’s a lot of discussion here, but almost everyone loves it.”

One point to keep in mind is that BMW, like all automakers, designs cars for a specific target audience. Someone stocking up on E32s and E34s has certainly had bad words for BMW’s latest cars, but that’s not someone the Munich-based company is trying to attract, for example. like, i7.

“[The i7] will never be a mass market car. There will only be a super minority of people who will be in that car. Most people will never sit in that car. He made it clear that it only had to appeal to customers in that segment, not anyone else. the 3 and 5 Lines, X1and X5 relatively conservative design.

“I want to argue. If we don’t have an argument [in the early design process]I knew it was too easy,” he said CarSales. “From the controversy, you get engagement. You get people thinking about it and thinking about alternatives.”


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