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Billy Eichner Speaks on ‘Bros’ Tweet, Film Release Strategy – The Hollywood Reporter


Billy Eichner explains more about the box office record of Bros after a disappointing opening weekend and his controversial Twitter response.

Speaking at the New Yorker Festival in Chelsea on Friday, alongside Harvey Fierstein, who made a brief appearance in the film, Eichner was asked if he believed homophobia was the factor that kept audiences away. During the opening weekend of the film, Bros only brought in $4.8 million, and Eichner sent out a now-deleted tweet in which he mentioned homophobia and the fact that some theaters even refused to play the trailer. . In the tweet, he also encouraged “Everyone who is NOT a homophobic weirdo” to watch the film.

“Homophobia is a bigger problem than it has to do with the silly romantic comedy we created, you know what I mean? But do I think that is a factor? Right. I think in some parts of the country that could be a factor,” Eichner said Friday.

However, he said it was one of many reasons, including getting a romantic comedy to hit theaters, rather than stream it.

“There are a lot of factors involved in it. To open this movie, at many of these cinemas, a rom-com in 2022 – there are rom-coms with big stars, box office struggles and lots of comedy stars the biggest are bringing their movies to streaming. And for good reason! That seems to be where people want to see these movies. I still enjoy watching these movies in theaters. I grew up going to all these romantic comedies at the cinema with my parents. “

He added, “It was a bold blow to open this movie in so many theaters without the big movie stars.”

Marketing is another factor, with Fierstein and Eichner agreeing that promoting the film’s historical nature, as the first gay romantic comedy released by a major Hollywood studio, may have hurt them because it put pressure on the audience.

“I think sometimes you have to let the audience find you,” says Fierstein.

However, Eichner said Universal has also released trailers that are purely humorous, in addition to the historical message, and that he believes there isn’t much of a “blueprint” for the studio to follow, given the rarity of the game. this type of film.

“I think what we’re doing is trying to find ways to try to motivate people because the odds pile up against us for a lot of reasons,” Eichner said.

As for this week’s developments for Eichner, whose tweets have inspired numerous comments and articles online, the star said he remains proud of the film, which he still believes will find its way. larger audience.

“It’s just funny, you know, life is ridiculous. It’s just a rom-com,” he said. “We wanted to make a Nora Ephron movie about tough gay guys, and this movie inspired a lot of thought and work. I didn’t know people were so interested in me.”

Added, “I love the movie and I just hope more and more people keep discovering it.”

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