New horror movie Barbarian outperformed at the domestic box office, where the film won the weekend with $10 million in ticket sales from 2,340 theaters.
That puts the well-reviewed film well beyond the expected $5 to $6 million opening. However, the weekend after Labor Day was quieter than usual.
From 20th Century Studios and New Regency, R-rated movies did big business in Imax and high-end large-screen, contributing 29% of the total.
The majority of the audience is between the ages of 18 and 34. Ticket buyers gave the film a C + CinemaScore, though critics liked it much more, with Barbarian currently stops at a 92 percent critics score on Rotten Tomatoes.
Abroad, Barbarian launches this weekend in the smaller territories of Latin America before launching in Mexico, Argentina and Colombia the following weekend.
The film is full of twists and turns, centered around a young woman (Georgina Campbell) who arrives late at night to a rental house in a dingy Detroit neighborhood only to find it occupied by another tenant, played by Bill Skarsgård role play. Barbarian marks the debut of Zach Cregger’s solo feature.
Of course, Skarsgård played the evil clown Pennywise in two Stephen Kings It The film also comes out after Labor Day. It helped usher in a new era of high-quality movies that hit theaters in early September, which was previously a quiet period.
September 2022 was notably quiet in terms of event titles in a setback for the summer box office recovery. The scarcity of studio tents is due to supply chain problems caused by the pandemic.
Overall revenue for the weekend is expected to be around $39 million, down 35.3% from 2021 and more than 70% from 2019 when It’s chapter two opened.
Another new offer to follow is a Bollywood photo by Fox Star Studios Bramastra Part 1: God Shiva, came in at #2 with $4.4 million from just 810 theaters after grossing $2 million on Friday. The film received the largest Imax domestic release ever for a Bollywood film. Star Studios emerged under Disney when Disney acquired 20th Century.
Fathom decided to use the quiet weekend after Labor Day to open Kirk Cameron’s faith-based film Brandis aiming for 7th place with an estimated $2.2 million from 1,560 locations.
Variance is launching Medieval times, a 2022 English-language Czech historical film directed by Petr Jákl with 1,311 screenings. The film is expected to come in at number 15 with a gross of less than $1 million.
More will come.