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Audi’s new naming strategy will separate EV, ICE vehicles

Audi will introduce more than 20 new or updated models by the end of 2025, starting with a New Q6 E-tron electric compact crossover will be available in the second half of 2023.

By then, more than half of new cars will be electric, and Audi plans to revise its naming strategy to ensure customers have a clear understanding of which models have electrified powertrains and which still have power. internal combustion.

In a presentation Thursday outlining Audi’s 2022 financial results, Audi CEO Markus Duesmann said the revised naming strategy will see Audi’s electric vehicles carry even numbers in the year. name and pure ICE models as well as plug-in hybrid vehicles will have odd numbers in their names. .

He said the transition began with the renaming of E-Tron last year as Q8 E-Tron after the mid-cycle update of the electric SUV. That means the current petrol-powered Q8 SUV could be renamed the Q9 after it go through its own mid-cycle update later this year.

Markus Duesmann

Markus Duesmann

Similarly, Audi coming soon redesigned for A4 rumored to change to A5, with an electric A4 E-Tron will be introduced below.

Finally, Audi’s electric vehicles will also use odd numbers in their names as the automaker is expected to sell EVs exclusively around 2033. Audi has confirmed that the last car is equipped suffer from their internal combustion engine would be launch in 2026.

In the same presentation, Duesmann also confirmed the plans for an EV positioned below the current Q4 E-Tron. It is unclear if the model he is referring to is the A4 E-Tron or something smaller like an A2 E-Tron.


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