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Apple launches iPhone 14 | CTV News

Apple introduced new iPhone 14 models capable of using satellites to send emergency messages and an adventure-focused Ultra Watch for sports like diving and triathlon.

Products focused on the outdoors will test whether Apple’s relatively affluent customer base will continue to spend amid rising inflation.

The price of the high-end iPhone 14s is comparable to last year’s iPhone 13 models. But Apple has dropped its cheapest option, the iPhone mini, meaning the cheapest model now costs $100 more than last year.

The iPhone 14 will start at $799 and the iPhone Plus at $899 and will be available for pre-order starting September 9. The iPhone Pro will cost $999 and the iPhone Pro Max $1,099, and Available September 16th.

“It is interesting that they decided to maintain prices despite inflationary pressures,” said DA Davidson analyst Tom Forte. “The decision or strategy is that Apple believes it can maintain profitability by discontinuing a lower-priced device in the lineup.”

Apple says its SOS satellite will work with emergency responders. It also says that in some situations, users will be able to use its FindMy app to share their location via satellite when they don’t have another connection.

The service will be free for two years with the iPhone 14. Apple doesn’t say what will happen after that period.

Shares of Globalstar Inc GSAT.A jumped 20% on Wednesday after the satellite services company announced it would be the satellite operator for Apple’s emergency SOS service.

Apple will pay 95% of the approved capital costs for the new satellites needed to support the service, but Globalstar said it will still need to raise more debt to build and deploy the satellites.

Shares jumped nearly 70% from mid-June to late Tuesday, following speculation about a partnership with Apple.

Other companies are performing similar functions. Last month, SpaceX founder Elon Musk said it was working with T-Mobile TMUS.O to use its Starlink satellite to connect phones directly to the Internet.

Apple’s iPhone 14 Plus model will have a larger screen like Apple’s iPhone Pro models but the A15 processor chip like the previous iPhone 13.

The Cupertino, California-based company also introduced a trio of new Apple Watches, including a new Watch Ultra model for extreme sports and diving and designed to challenge watch professionals. sports like Garmin GRMN.BN and Polar.

“Apple is vying for a segment of consumers that already have high loyalty to their existing products and suppliers, and they will need to,” said Canalys analyst Runar Bjorhovde. prove themselves over time”.

The Ultra has a larger battery to last through events like triathlons and better water and temperature resistance to work in outdoor environments, as well as better GPS tracking for sports.

The new watches include an upgraded budget model called the SE and a Series 8 Watch with crash detection and low power mode for 36 hours of battery life.

Series 8 with cellular will start at $499 and SE will start at $299 with cellular. Ultra, which includes cellular in its base model, will start at $799 and be available September 23.

Apple says the new Series 8 watches with temperature sensors will work in conjunction with a previously released cycle tracking app to detect ovulation. The company emphasizes its cycle-tracking security approach. Reproductive health and privacy data has become a focus of tech companies following the US Supreme Court’s decision to end the constitutional right to abortion in the United States.

Apple says it doesn’t have the keys to decrypt health data like cycle tracking.

Apple also touts that its second-generation AirPods Pro will double the noise cancellation compared to the original version.

But while accessories like the Apple Watch have boosted sales from Apple’s existing user base, the iPhone remains the cornerstone of its business with 52.4% of sales in the most recent fiscal year. best.

Shares of Apple rose 0.8 percent after the presentation, outpacing the S&P 500’s 1.8 percent gain during the session.

Apple didn’t give any hints or previews of its mixed reality headset on Wednesday. The device is expected to feature a camera that transmits a view of the outside world to the wearer while overlaying digital objects onto the real world. Analysts do not expect the device to go on sale until next year at the earliest.

A rival headset called Project Cambria is being made by Meta Platforms Inc META.O, which is spending billions of dollars on the project.


(Reporting by Stephen Nellis in San Francisco; Additional reporting by Nivedita Balu in Bengaluru; Editing by Peter Henderson and Lisa Shumaker)

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