Apple senior CEO Phil Schiller has deactivated his Twitter account. While the exact reason behind this decision is unknown, it is likely that the withdrawal is a response to Elon Musk’s takeover of Twitter. Schiller stepped down as head of marketing in 2020 and is now responsible for the Apple App Store and Apple Events.
Phil Schiller joined Twitter in 2008. He maintained his Twitter account for 14 years before taking it down. The account has more than 200,000 followers. He used his Twitter account to promote Apple services, products, and devices. He also tweeted about fast cars and James Bond movies.
In a later issue of the PowerOn newsletter, Bloomberg’s Mark Gurman explained a battle that may be developing between Twitter, Apple and Google. After an unsuccessful launch, Twitter plans to relaunch Twitter Blue subscriptions at $8 per month on November 29, whereby the platform plans to become ‘more than a subscription business. sign’. This, he said, sets the stage for another challenge: a possible confrontation with Apple Inc. and Google of Alphabet Inc. fees and content.
The new Twitter Blue costs $3 more per month than the previous version. If the rollout goes smoothly, it will bring in more revenue not only for Twitter but also for both tech giants. That’s because both Apple and Google receive commissions from developers for subscriptions purchased on their platforms. While Google gets a 15% cut, Apple’s share is almost double – 30%. As a result, the fees could make Twitter’s new CEO Elon Musk conflicts with app store operators.
The billionaire has previously criticized Apple’s fees, calling them “taxes on the internet” and saying they are “10 times higher” than they should be. “App store fees are clearly too high due to iOS/Android exclusivity,” he recently tweeted.
In the past, Apple has gone head-to-head with other developers over App Store fees.
Recently, Apple CEO Tim Cook shared his thoughts on Elon Musk’s takeover of Twitter. In an interview with CBS Mornings, he commented that he remains hopeful that Twitter will continue its moderation standard under Musk’s leadership. When asked what the recent changes mean to the Apple-Twitter relationship, Cook said: “They say they’re going to keep censoring, and so I trust them to do it because I don’t. I don’t think anyone really wants hate speech.” on their platform.”
catch them all Tech news and Live Mint Updates. Download Mint News Application to get daily Market Update & Direct Business newsletter.
