The company said in a recent press release the brand celebrated the opening of two getaway concept stores – a new location at Los Angeles’s Del Amo Fashion Center and another outside. outside Milan in the Il Centro Shopping Center.
“Our new getaway-inspired stores reflect the unification of both brand aesthetics and intuitive omni-channel functionality,” said. Carey Krug, SVP and head of marketing for the Abercrombie . brand. “Aberrcrombie’s young and young customers continue to use our stores for a variety of needs — whether it’s discovering new products and trends, choosing to order online, finishing Connect with virtual friends or IRL, find their best match or simply enjoy the brand experience. Everything from the flow and design elements to the functionality of the spaces is architected to reflect the ideal customer experience, whether they are visiting for a transformative shopping experience, organized or using the store’s multi-center capabilities. “
Abercrombie & Fitch, a division of Abercrombie & Fitch Co., has announced a new store experience with a getaway-themed aesthetic that is a stylish accent to a luxury hotel lobby, designed to Prioritize multi-channel shopping. Sophistication and relaxation help to accentuate retail spaces including overhead furniture and fixtures, accent walls in wood and stylish spaces. #
“We have transformed the mind of our customers into an immersive real-world experience,” says Joanna Ewing, GVP and Head of Creative at Abercrombie. “Their love for our denim is expressed in a dedicated denim workshop. The fitting rooms have been optimized with customizable lighting and chic design elements. Their passion for travel is captured in the boutique’s hotel-like lobby, complete with a check-in desk. The whole design of these new stores is our customers’ unique respite mindset brought to life in a way that conveys the extreme ease that is exactly what Abercrombie stands for. “
Abercrombie plans to open more getaway stores globally for the rest of the financial year, with even more planned for 2023.
Fiber2 Fashion News Desk (KD)