Tech

Amazon working on standalone app for sports content: Report



Amazon.com is working on a standalone app for viewing sports content, The Information reported on Wednesday, citing a source with direct knowledge of the plan.

Sports remain one of the biggest attractions to watch live as US audiences increasingly switch from paying television sign up to streaming app.

This move will probably add Amazonits efforts to double its sports program through prime minister video services, an important channel to attract consumers to its shopping platform.

Amazon already owns the rights to stream games including the National Football League’s Thursday Night Football franchise and Premier League football matches in the UK, set to better compete with the home giant. sports streaming leader Walt Disney Co.

Last week, Alphabet unit YouTube also signed a multi-year deal to exclusively stream the NFL’s Sunday Ticket game bundle in the United States.

According to the report, it’s unclear when Amazon will roll out the sports app and whether it will go as planned.

Amazon did not immediately respond to Reuters’ request for comment.

The company has looked at unprofitable business units and has laid off some employees to cover rising costs and waning demand as consumers and businesses wary of inflation spend less.

In India, Amazon show Prime Gaming for PC a few days ago, giving users access to a variety of free PC games each month. This is a subscription-based gaming service that can be used in conjunction with an Amazon Prime plan. In December 2022, Prime Gaming offers access to eight game titles.

To avail Prime Gaming service in India, users can access Prime Gaming website by logging in with their credentials and clicking Activate Prime Gaming button from the top right corner of the screen.


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