Amazon launches content charts in Thailand, Indonesia and Philippines – The Hollywood Reporter
Amazon rolled out localized versions of its Prime Video service on Monday in key Southeast Asian markets – Indonesia, Thailand and the Philippines. The tech giant boosted its subscriber base in three markets by simultaneously unveiling localized originals for each territory, as well as discounted Amazon Prime membership services.
Amazon Prime Video launched in Southeast Asia in 2016, but the versions of the service that were available in the region never had the local language interface, offering subtitles and original content popular in markets. developing more.
That changes Monday in Southeast Asia’s three largest markets, where Amazon Prime will relaunch with a 7-day free trial, followed by special discounts that will last until the end of the year – 59,000 rupiah Indonesia ($3.98), 149 Thai Baht ($4.10) and 149 Philippine pesos ($2.69).
Amazon says its first Southeast Asian shows will be localized versions of the improvised situation comedy format, Comedy Island, one for each country. The shows, which follow domestic celebrities and comedians after they’re stranded on a tropical island and forced to take on unique challenges, are expected to be ready to premiere next year. 2023.
Amazon other upcoming Southeast Asian originals include two Indonesian films: Siege at Thorn HighDirected by Anwar (Satan’s Slave) and produced by Come & See Pictures, and 4 parts in Javaproduced by Four Color Films and written by Andini (Before, now and then). Thailand’s ongoing projects include Three Idiots And A Ghost, a film based on the novel by Sal Kim and published by Wattpad with production by Jungka Bangkok; script series Metal casket from writer/director Banjong Pisanthanakun (Pee Mak), as well as How to fake it in Bangkokfrom Halo Productions with Ananda Everedham executive producing.
The original will be supplemented with licensed native content, a Korean series, and some Japanese anime.
Indonesian titles that are about to use the service include Perfect Strangera local version of the Italian hit, released October 17; Ashiap Mandirected by Atta Halilintar (November 14) and horror film Kuntilanak 3directed by Rizal Mantovani and starring Julie Estelle (October 10).
Content from Thailand including pandemic thrillers 100 (December 12), coming-of-age thriller Upgradedstarring Krit Jeerapattananuwong (November 14), and action movie My True Friends: The Beginningstarring Ryu Vachirawich and Nak Charlie Trairat, starts streaming from Monday (August 1).
Service of the Philippines is a comedy Important night, starring Christian Bables and directed by Jun Lana, also opens Monday; romantic How to love Mr. Heartlessstarring Sue Ramirez (August 15), and the surreal drama Is the weather okay?starring Daniel Padilla (October 10).
Imported content fills in localized launch vehicles including Korean romance movies Nothing serious and Japanese blockbuster anime Demon Slayer, will go live on Monday. Ron Howard’s Thai Cave Rescue Film, Thirteen Livesalso launches on the service from August 5.
“We are excited to increase our investment in Prime Video for customers in Southeast Asia, turning it into a truly localized experience – from specially sourced local content for our customers, to a localized user experience and the first full-scale local marketing campaign,” said Josh McIvor, director of International Expansion, Prime Video.
Erika North, head of Asia-Pacific Originals, Prime Video, said: “Southeast Asia is a melting pot of cultures, languages and histories, and there has never really been a moment. better to be a content creator or content consumer in this sector of the world. We’re excited to bring our first three local Amazon Originals, the fun world of Comedy Island to customers in Indonesia, Thailand, the Philippines and around the world. “
