The Fifa world cup final between Argentina and France on Sunday saw 32 million viewers logged into the JioCinema app in India. The thrilling final of the month-long tournament saw Argentina win its first World Cup since 1986.
JioCinema, the streaming service owned by Viacom18, said digital viewership surpassed television for the first time ever for a major global sporting event. The company claims to have 40 billion minutes of watch time on TV channels, Sports18 and streaming platforms.
“The tournament has become the most watched global digital sports event in which India is not a part. This demonstrates the power of digital and the preferences of viewers and fans,” said Viacom18 Sports’ CEO Anil Jayaraj.
The company says it has about 50 brands in categories such as e-commerce, banking, financial services, automotive, fashion, hospitality and financial technology advertised on television and tech. number.
Overall, more than 110 million viewers watched their football content on digital media, the company said, making India one of the highest digital viewership markets for Fifa. World Cup.
According to official Fifa figures, in 2018, 3.57 billion viewers – more than half of the global population aged 4 and over – watched the official broadcast of the entire world cup. The federation later said that the final between France and Croatia drew a total of 1.12 billion global viewers, including 884.37 million television viewers and more than 231.82 million viewers. stay out of the house and watch digitally only.
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