The 2023 Ford F-150 Lightning gets a range boost in the second model year, but at the same time a big price increase. Ford revealed Tuesday that it is increasing the base price by $7,000.
EPA estimated range for directional fleets F-150 Lightning The Pro goes from 230 miles to 240 miles with the standard 98 kWh battery pack, while the price goes up from $39,974 to $46,974, excluding undisclosed destination fees (expected to increase $100 to 1,795 dollars). Ford gave a similar rationale for the 17.5% price increase.
“Due to significantly increased material costs and other factors, Ford has adjusted the MSRP starting with the opening of the next F-150 Lightning order,” the automaker said in a press release.
Ford said it has respected the original MSRP for all customer orders so far, adding that pre-orderers have received an invitation to order but have instead extended their reservation because there was no availability. Their desired configuration will receive a separate offer.
“Those with existing orders pending delivery are not affected by these price adjustments,” said Marin Gjaja, customer manager for Ford’s Model E business unit focused on EVs, in a statement. . “We’ve published pricing prior to reopening the order bank so our pre-orderers can make an informed decision about ordering Lightning.” Order books will reopen on Thursday.
Other automakers have raised EV prices recently. Starting June 1, Lucid Air sedan price increase $15,000 off but honors all 30,000 bookings by customers who closed the price before that date. Tesla has raised prices several times this year. After a price hike in March for existing R1T pickup pre-orders, Rivian faced a swift backlash that forced the company to revert to price increase for existing bookings.
However, this trend is not universal. General Motors has slashed the base prices of the Chevrolet Bolt EV and Bolt EUV 2023 by $6,000 and $6,300 respectively, presumably to make room for 2024 Chevrolet Equinox EVexpected to start right on the Bolt EV and EUV at around $30,000.
Ford did not disclose whether the F-150 Lightning Pro will be offered to general consumers, not just fleet buyers as it has been since launch. The standard battery is available on the Pro, XLT ($59,474) and Laries ($74,474) versions. XLT and Laries prices rose by $6,500 and $7,000, respectively.
Prices have also increased for models with the 131 kWh extended battery pack, but the 320-mile range estimate remains the same. The XLT High rose $8,500 to $80,974, the High rose to $85,974, and the Platinum rose $6,000 to $96,874.
The 2023 F-150 Lightning Pro may be available in two new colors (Avalanche gray and Azure grey), and can now be fitted with Ford’s Pro Tractor Driving Assist System to control steering, brakes and throttle when connected to the trailer. One Special Service Vehicle Packages ready for the police was announced at the end of July.